# Gabriel Kanev
> Source: https://gkanev.com/performance-audits/
> Machine-readable version - 2026-04-16

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- Search ESC # Performance Audits

 
A slow WooCommerce store loses sales at every step - high bounce rates on product pages,
 abandoned checkouts, poor Google rankings. Most of the time the causes are fixable and
 don't require switching hosting or rebuilding the site.
 
I audit WordPress and WooCommerce sites for the specific issues that actually affect
 load time and Core Web Vitals: server response time (TTFB), Largest Contentful Paint (LCP),
 Interaction to Next Paint (INP), Cumulative Layout Shift (CLS), and the less visible
 problems underneath - slow database queries, unoptimised image delivery, render-blocking
 scripts, misconfigured caching layers, and plugin bloat adding weight on every page load.
 
On about one in three audits, I find improvements that reduce load time by 20–25% or more
 with changes that take less than a day to implement. The usual culprits: a plugin making
 unnecessary database calls on every page, images served at full resolution with no CDN, or
 a caching configuration that looks correct but isn't actually caching anything.
 
Looking for a broader review covering security, infrastructure, and risk - not just speed?
 Check out my [technical audits & assessments](/audits/). Need ongoing hands-on
 help with your WordPress or WooCommerce site? Take a look at my [consulting services](/consulting/).
 ## Ongoing WordPress Speed Optimization & Consultancy

 Everything in the One-Time Optimization service package.
 - Weekly checks of your Core Web Vitals metrics to ensure the website is always optimized.
 - Tweak the optimization whenever a new plugin, theme, or third-party service is introduced.
 - Unlimited questions & answers over email about improving the website and understanding how the website is optimized.
 - More specific comments about how the website can be improved even further (like editing content etc.).
 - Using a CDN for your international audience
 - Sharing of new articles, blog posts, or videos about WordPress and web performance optimization (WPO).
 - Migrations to new hosting companies with no extra charge
 
 [Get in touch](/contact-me/) ## One-Time WordPress Speed Optimization

 
 - Remove unused or unnecessary third-party tools and services.
 - Reconfigure certain plugins to improve performance.
 - Eliminate unused or unnecessary plugins.
 - Introduce a proxy server (like Cloudflare/Bunny and etc) if necessary, and reconfigure it if a proxy server already exists.
 - Clean up the database only if necessary.
 - Optimize the delivery of all static assets (images, CSS, JavaScript, fonts, videos, etc.)
 - Prepare a better-performing environment with selected performance plugins.
 - Switch to a better hosting company only if inevitably necessary.
 - Provide information about why each step is important and prepare text-based reports over email to ensure you understand what we do.
 
 [Get in touch](/contact-me/)

## Navigation

- [About](/about-me/)
- [Uses](/uses/)
- [Now](/now/)
- [Resources and Guides](/resources-and-guides/)
- [Speaking](/speaking/)
- [Projects](/projects/)
- [Posts](/posts/)
- [Books](/books/)
- [Research Publications](/research-publications/)
- [Contact me](/contact-me/)
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