Consulting

A lot of this work means getting familiar with someone else’s setup: the code, the hosting, the plugins, and the workarounds the team has learned to live with. I look at those together. A store can load quickly and still make editing orders or managing a catalogue unnecessarily difficult.

If the problem is less about implementation and more about deciding what to build, why, and in what order, start with my product strategy service.

What I work on

Most of my clients are e-commerce businesses or agencies managing e-commerce projects. Here's where I spend most of my time:

• WooCommerce migrations - I've migrated stores of all sizes from other e-commerce platforms to WooCommerce, including catalogues with 15k, 25k, 50k+ products. Some of those stores are still leaders in their niches.
• Wholesale & B2B setups - pricing tiers, customer-specific catalogues, bulk ordering flows.
• Multivendor marketplaces - architecture, vendor onboarding, commission and payout logic.
• WordPress & WooCommerce performance - slow stores lose sales. I find and fix the bottlenecks.
• WordPress maintenance & operations - keeping things updated, secure, and running smoothly. Need a full technical or security audit? That's a separate service.

Working together

Sometimes I spend a few hours on one problem. Sometimes I work alongside a team for several weeks. Tell me what’s happening, what you’ve already tried, and what’s getting in the way. My working-with-me guide covers how I communicate and what you can expect from me.

I can work hourly, on a project basis, or on a retainer - whatever makes sense for you.

Who It's For

• Small and medium e-commerce businesses that need help with WordPress or WooCommerce
• Agencies that need a specialist to bring in on complex projects
• Teams that have outgrown their current setup and need help thinking through the next step

FAQ

Do you work remote or on-site?

Primarily remote. That covers the vast majority of what I do without any issues. My infrastructure runs on green EU servers, so if sustainability or data residency within the EU matters to you, that's already covered.

What languages do you work in?

Bulgarian and English.

Do you sign NDAs?

Depends on the client - often yes. If your project requires it, just mention it upfront and we'll sort it out before I start.

Do you take on legacy projects - old codebases, no documentation, general chaos?

Yes, and honestly those are some of the most interesting ones. The one condition I sometimes ask for: if we clean things up together, I'd love to write a blog post about the lessons - anonymised, no client details. Sharing what went wrong (and how to avoid it) is useful for everyone.

Do you work with agencies or directly with businesses?

Both. Some clients are agencies that bring me in on specific projects. Others are businesses working directly with me. Either way works.