Work

• Own and execute the roadmap for Zerno’s digital presence, from strategy to post-launch optimization.
• Improved user engagement by 35–45% through data-informed UX decisions and A/B testing.
• Partnered with design, development, and DevOps teams to deliver new features with zero missed release deadlines.
• Introduced user analytics workflows that cut decision turnaround time by 20-30%.
• Aligned cross-functional teams around shared KPIs and led regular product reviews to prioritize high-impact initiatives.

• Lead product planning and agile execution for SaaS and marketing tools serving thousands of monthly users.
• Built and managed product roadmaps aligned with business goals, improving release cadence by 10%.
• Optimized development prioritization and resource allocation, increasing sprint efficiency by 15%.
• Created data dashboards tracking product health metrics (NPS, churn, user engagement).
• Partnered with marketing and sales to launch new digital features that boosted lead conversions by up to 25%.

• Co-founded and built a roadmap app from concept to launch, reaching early traction without external funding.
• Defined product vision, roadmap, and feature set based on continuous customer feedback.
• Oversaw product design, wrote initial codebase, and managed end-to-end delivery.

• Oversaw digital marketing projects and pre-sale strategy development that expanded reach by +30%.
• Managed website operations and optimized conversion paths through targeted UX improvements.
• Drove product and business development initiatives that contributed to double-digit growth in customer acquisition.

• Increased organic website traffic by 25–35% through SEO and content strategy.
• Boosted social engagement by 40% with audience segmentation and content calendar rollout.
• Collaborated and integrated marketing automation tools and streamline data flow.

• Streamlined product integration processes, boosting operational efficiency by 140%.
• Managed e-commerce operations, website development, and 3rd-party service integrations.
• Coordinated product launch campaigns across teams, improving time-to-market by 25%.
• Supported marketing efforts that led to product features (2 times) on Linus Tech Tips, increasing brand visibility and credibility in the PC hardware community.

• Gathered and analyzed user feedback to guide product improvements.
• Documented technical processes that reduced onboarding time for new engineers by up to 25%.
• Supported debugging and release testing cycles for major software updates

• Resolved customer and internal software issues within sprint timelines, maintaining a 95% task completion rate.
• Developed workflow improvements that accelerated internal reporting efficiency.
• Supported the business in meeting tight deadlines without compromising software quality.

Focused on combining data analytics, natural language processing, and human-computer interaction to extract actionable insights from unstructured user feedback. The goal is to build smarter, more adaptive digital products through automated interpretation of qualitative data. Research interests include machine learning for UX evaluation, product intelligence systems, and applied AI in decision-making for SaaS and e-commerce environments. Actively involved in publishing academic work, collaborating with cross-disciplinary researchers, and mentoring students exploring data-driven approaches to product design.

Specialized in software design, distributed systems, and data analysis. Completed a thesis project exploring adaptive product systems capable of using real-time analytics to optimize user experience and business performance. Worked on practical projects integrating analytics, UX metrics, and agile product development workflows - laying the groundwork for later research in product intelligence.

Developed a strong foundation in software architecture, algorithms, and computational theory with a practical orientation toward web and data systems. Participated in more than ten national programming and engineering competitions, achieving top-three placements in most, which strengthened problem-solving and system design skills. Received a Huawei recognition award for academic and technical excellence, highlighting leadership in applied computer science and innovation.

Regular speaker at developer and product meetups in Ruse and Sofia. Full list on the speaking page.