Work

• Own and execute the roadmap for Zerno's digital presence, from strategy to post-launch optimization.
• Improved user engagement by 35–45% through data-informed UX decisions and A/B testing.
• Partnered with design, development, and DevOps teams to deliver new features with zero missed release deadlines.
• Introduced user analytics workflows that cut decision turnaround time by 20–30%.

• Lead product planning and agile execution for SaaS and marketing tools serving thousands of monthly users.
• Built and managed product roadmaps aligned with business goals, improving release cadence by 10%.
• Optimized development prioritization and resource allocation, increasing sprint efficiency by 15%.
• Created data dashboards tracking product health metrics (NPS, churn, user engagement).
• Partnered with marketing and sales to launch new digital features that boosted lead conversions by up to 25%.

• Researching methods and tools for automatic analysis and knowledge extraction from unstructured user opinion data.
• Applying NLP and machine learning to real-world feedback corpora from SaaS and e-commerce products.
• Published in peer-reviewed journals and international conferences - see Research Publications.

• WordPress architecture, WooCommerce performance, and product strategy for agencies and direct clients.
• Performance audits and speed optimisation - see Performance Audits.
• Product discovery and feedback-loop design for early-stage SaaS teams.

• Contributing to WordPress ecosystem tools, smaller PHP utilities, and research tooling.
• Maintainer of several public repositories on GitHub.

• Oversaw digital marketing projects and pre-sale strategy development that expanded reach by +30%.
• Managed website operations and optimized conversion paths through targeted UX improvements.
• Drove product and business development initiatives that contributed to double-digit growth in customer acquisition.

• Co-founded and built a roadmap app from concept to launch, reaching early traction without external funding.
• Defined product vision, roadmap, and feature set based on continuous customer feedback.
• Oversaw product design, wrote initial codebase, and managed end-to-end delivery.

• Increased organic website traffic by 25–35% through SEO and content strategy.
• Boosted social engagement by 40% with audience segmentation and content calendar rollout.
• Collaborated and integrated marketing automation tools to streamline data flow.

• Streamlined product integration processes, boosting operational efficiency by 140%.
• Managed e-commerce operations, website development, and 3rd-party service integrations.
• Coordinated product launch campaigns across teams, improving time-to-market by 25%.

• Gathered and analyzed user feedback to guide product improvements.
• Documented technical processes that reduced onboarding time for new engineers by up to 25%.
• Supported debugging and release testing cycles for major software updates.

• Resolved customer and internal software issues within sprint timelines, maintaining a 95% task completion rate.
• Developed workflow improvements that accelerated internal reporting efficiency.
• Supported the business in meeting tight deadlines without compromising software quality.

Thesis: Methods and Tools for Automatic Analysis and Knowledge Extraction from Unstructured Data Collected Through User Opinion Processing.

Master's degree in Computer Software Technology.

Graduated with focus on software engineering and information systems.

Regular speaker at developer and product meetups in Ruse and Sofia. Full list on the speaking page.