Performance Audits
A slow WooCommerce store loses sales at every step - high bounce rates on product pages, abandoned checkouts, poor Google rankings. Most of the time the causes are fixable and don't require switching hosting or rebuilding the site.
I audit WordPress and WooCommerce sites for the specific issues that actually affect load time and Core Web Vitals: server response time (TTFB), Largest Contentful Paint (LCP), Interaction to Next Paint (INP), Cumulative Layout Shift (CLS), and the less visible problems underneath - slow database queries, unoptimised image delivery, render-blocking scripts, misconfigured caching layers, and plugin bloat adding weight on every page load.
On about one in three audits, I find improvements that reduce load time by 20–25% or more with changes that take less than a day to implement. The usual culprits: a plugin making unnecessary database calls on every page, images served at full resolution with no CDN, or a caching configuration that looks correct but isn't actually caching anything.
Looking for a broader review covering security, infrastructure, and risk - not just speed? Check out my technical audits & assessments. Need ongoing hands-on help with your WordPress or WooCommerce site? Take a look at my consulting services.
Ongoing WordPress Speed Optimization & Consultancy
- Everything in the One-Time Optimization service package.
- Weekly checks of your Core Web Vitals metrics to ensure the website is always optimized.
- Tweak the optimization whenever a new plugin, theme, or third-party service is introduced.
- Unlimited questions & answers over email about improving the website and understanding how the website is optimized.
- More specific comments about how the website can be improved even further (like editing content etc.).
- Using a CDN for your international audience
- Sharing of new articles, blog posts, or videos about WordPress and web performance optimization (WPO).
- Migrations to new hosting companies with no extra charge
One-Time WordPress Speed Optimization
- Remove unused or unnecessary third-party tools and services.
- Reconfigure certain plugins to improve performance.
- Eliminate unused or unnecessary plugins.
- Introduce a proxy server (like Cloudflare/Bunny and etc) if necessary, and reconfigure it if a proxy server already exists.
- Clean up the database only if necessary.
- Optimize the delivery of all static assets (images, CSS, JavaScript, fonts, videos, etc.)
- Prepare a better-performing environment with selected performance plugins.
- Switch to a better hosting company only if inevitably necessary.
- Provide information about why each step is important and prepare text-based reports over email to ensure you understand what we do.